Marketing God: Inspired Strategies for Building the Kingdom
OSV Books, 128 pages
How is evangelization like marketing? You have a message, you want to get people’s attention, and you want them to respond by buying in to the message. Donna Heckler applies her broad experience in corporate marketing to the Catholic Church in this eye-opening book by offering successful business strategies to help the Church at every level do what it is called to do – attract people to the Gospel message and save souls in the process. In the end, it’s still a matter of individuals responding to grace, but there’s nothing like a good marketing plan to give the Holy Spirit something to work with.