In his new book, Legatus writer Dave Durand helps you choose your words carefully . . .
Say This, Not That
Crossroads, 2011.
1112 pages, $14.95
Durand’s subtitle says it all: How to Build Trust and Motivate Others With the Right Choice of Words. So often, saying (or not saying) the right words can transform a situation and Durand, a motivational speaker and entrepreneur, imparts some effective communication tips. Drawing from his experiences training more than 100,000 managers, he offers specific, detailed suggestions for what to say in a variety of situations. Durand covers building trust, inspiring others, correcting behaviors, raising standards, apologizing and more.
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